Gemvara, an online jewelry retailer, wanted a holiday pop-up experience that brought their highly refined digital brand experience to a brick-and-mortar location. Challenged by a one-month time schedule (from first client meeting to doors open), the design relied on a bold palette, modular design components and environmental graphics.
A series of metal frames were fabricated with variable inserts that transformed each into a low seat/table, wide display case or tall jewelry case.
Woven brass screens were suspended in front of a Gemvara pink wall, custom jewelry merchandising was fabricated from matching felt pads and shimmery mirrored glass.
firm — C&J Katz Studio
lead designer — Jeffrey Katz
role — designer, project manager
location — Boston, MA
scale — 1000 sf
general contractor — Cafco Construction
date of completion — October 2013